Hi, I’m Kennedi. I design digital experiences that work as well as they look.

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I’m a UX/UI designer with six years of experience designing websites, apps, and brand identities. As senior designer at Hoyden Branding, I lead design work from the first wireframe to the final product, partnering with clients across industries like construction, professional services, and events.

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What sets my work apart is that I design with the final build in mind. I build many of my websites myself in WordPress, so I understand what it takes to turn a design into something real. For apps, that means clear, detailed handoffs that developers can build exactly as intended. I don’t consider a project done until it works for the person using it.

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I’m also driven by curiosity about everyday experiences. When an app or website frustrates me, I want to understand why and imagine how it could be better, which is how my Honda FCU redesign concept started.

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Outside of work, you’ll find me training for my next marathon or snowboarding in the winter. Both have taught me that steady progress and persistence pay off, whether I’m on a long run or working through a tough design problem.